rebranding

Clues That It’s Time To Rebrand

Times are changing rapidly, and as a marketer you have to keep up with the times. If your competitors seem to be growing, then take a step ahead of them by rebranding your company. It’ll show that you have the initiative to improve your business to best serve your clients. It is recommended that a company rebrand about every 7 – 10 years. Such as, giving it a whole new look internally and externally. We’re talking about new logo, management systems, maybe even a new name. So, consider this if you want to rebrand.

If the era is changing, your company should as well.

Take a look around at others’ websites. You want your website to be the most modern-looking website to look appealing. No one wants Windows XP when there’s Windows 10, right? Also, logos and mottos can become outdated. Having your logo match contemporary aesthetics persuades your audience that you are a professional that is with the times.

Falling behind on business? Catch up with a new look.

If you need a new strategy to boost your business, pair it with a new brand. Then, when you present your new business plan, you can impress your audience with a new design. Sometimes a fresh look can entice more business.

If you personally have changed, your company should evolve with you.

Maybe you first launched your business in your early 20’s, and now you have a better understanding of your practice. Your company should reflect that you have learned and grown throughout your entrepreneurship.  Revamp your business so that your marketing strategies align with your current marketing beliefs.

If you have expanded geographically.

When you’re a local business, your image likely matches the town it serves. However, as you expand throughout cities and even states, then your image should be more inclusive to your diverse audience. Rebranding will help you transit from smaller-scale business operations to more international-friendly methods.

There are plenty of advantages to rebranding your company. It shows that you are up-to-date and that your goal has been heavily influenced by your experience. A new look can draw in a new audience. If you’re curious about if/how to rebrand, Redwood Creative can answer your questions!

Interested in marketing tips? Redwood Creative is here to help!

solar

COVID-19’s Impact on Solar Power

America has been running on gas, coal, and electricity for about the past 150 years. Electricity is a great source of power, but gas can be dangerous and not as renewable as solar power. Solar power is becoming increasingly popular due to its sustainability. It’s the most eco-efficient way to power your home or your phone as it produces no negative effects on the environment.

COVID-19’s impact on solar industry has not been too kind. Due to less government funding and less production, solar power investment is not as prevalent. SEIA claims that COVID-19 will take away about 5 years worth of progress. Due to the economy, commercial and private purchases have slowed. As a result, Connecticut and Idaho are being hit the hardest, with 60% of solar workers being laid off.

A New Hope

However, they hope to make a strong comeback by enforcing long-term policies. These policies will bring on new projects, creating more jobs. Influential people are writing to Congress, advocating for more money and emphasis for solar power. With the virus posing as an obstacle, solar engineers and business workers understand that this will be a slow year for them. However, they also understand that many Americans are becoming aware of the harmful effects of coal and are opting to switch to solar. They focus on the long-term goal of solar power being the dominant source of energy. They hope that in 10-15 years, gas and coal will be phased out.

Solar Strikes Back

Using solar power for your home can greatly reduce your electricity bill, reduce chances of a power outage, and cool down your home overall. Solar powering works best in the southern states, like in sunny Florida. However, they work in cloudier climates too. Panels are being engineered to improve sunlight reception through clouds. As of 2019, 12.3 million homes have solar panels on them. They’re great for office buildings, especially skyscrapers that are more exposed to the sun. More than half of Americans say that they would switch to solar immediately if they could recover their investment in 5 years. Thankfully, overall prices of solar have dropped 70% in the past 10 years. With ongoing solar engineering and better funding, the solar industry could very well strike back and shine once again!

Interested in marketing tips? Redwood Creative is here to help!

Energy Background

Energy Conferences 2020

Our source of power and fuel is a world of its own that keeps ours going. Thousands of business opportunities stem from oil, solar energy, and more. To learn how, become involved by going to energy conferences. If you’re new to the energy industry, you can attend a conference regarding all energy sources. These events can be one-day or could go on for two or three days. As a result, you can join important networks and solidify your own business. Unfortunately, bigger events like major annual workshops have to wait until next year. But smaller conventions are still available.

This September, The Energy Exposition is a great networking opportunity for a broad audience. Pros gather to lecture about energy and its link to technology. This event is ideal for beginners. Afterwards, you can also go golfing in the Wyoming hills with fellow attendees.

Wondering about the environment’s relationship with our energy resources? Advanced Clean Energy Summit (ACES) in Denver, Colorado can answer your questions and help you get more involved. It will be held in September.

Oil & Gas Conferences

Interstate Oil & Gas Compact Commission is hosting its Annual Conference in Houston, TX. This November, you can be part of the discussion. It will be about oil & gas regulations in each state.

Oklahoma’s official oil & gas chamber will have their Petroleum Alliance Annual Meeting. As representatives, they will listen to their clients and evolve accordingly. To prove that they care about their attendees, there will also be a banquet.

Want to invest in oil and/or water? Oilfield Water USA will be holding Invest & Manage 2020 in Houston. It is scheduled for December. Hear proposals for cleaner water and oil retrieval. Also, familiarize yourself with the environmental and business aspects.

Four Corners Oil & Gas 2020 Conference this October in New Mexico will provide learning and business opportunities. The indoor and outdoor exhibits will take the full two days to take everything in.

Wind & Solar

Learn more about wind energy at AWEA’s Offshore WindPower Conference at the NY Grand Hyatt. This October, the focus will be on how to proceed with transitioning from oil to wind as America’s dominate power source.

Nebraska Wind & Solar is hosting an exhibition & conference in November. It will be a two-day event. This will provide plenty of time to hear out presenters. Afterwards, go by their booth for further discussion.

This November in Atlanta, Solar Industries Association invites guests to attend the Solar and Energy Storage Southeast. This event will cover policies, business strategies, and operation methods.

North America Smart Energy Week is dedicated to improving solar energy. Also, other easily renewable energy sources will be discussed as well. This October, allies of solar power will brainstorm and network in Las Vegas.

To attend energy conferences, check the web for more info. Many have networking breakfasts and dinners. Golfing and mixers can be included. Most events require that you register in advance, so make sure you don’t miss the deadline!

 Interested in marketing tips? Redwood Creative is here to help!