rebranding

Clues That It’s Time To Rebrand

Times are changing rapidly, and as a marketer you have to keep up with the times. If your competitors seem to be growing, then take a step ahead of them by rebranding your company. It’ll show that you have the initiative to improve your business to best serve your clients. It is recommended that a company rebrand about every 7 – 10 years. Such as, giving it a whole new look internally and externally. We’re talking about new logo, management systems, maybe even a new name. So, consider this if you want to rebrand.

If the era is changing, your company should as well.

Take a look around at others’ websites. You want your website to be the most modern-looking website to look appealing. No one wants Windows XP when there’s Windows 10, right? Also, logos and mottos can become outdated. Having your logo match contemporary aesthetics persuades your audience that you are a professional that is with the times.

Falling behind on business? Catch up with a new look.

If you need a new strategy to boost your business, pair it with a new brand. Then, when you present your new business plan, you can impress your audience with a new design. Sometimes a fresh look can entice more business.

If you personally have changed, your company should evolve with you.

Maybe you first launched your business in your early 20’s, and now you have a better understanding of your practice. Your company should reflect that you have learned and grown throughout your entrepreneurship.  Revamp your business so that your marketing strategies align with your current marketing beliefs.

If you have expanded geographically.

When you’re a local business, your image likely matches the town it serves. However, as you expand throughout cities and even states, then your image should be more inclusive to your diverse audience. Rebranding will help you transit from smaller-scale business operations to more international-friendly methods.

There are plenty of advantages to rebranding your company. It shows that you are up-to-date and that your goal has been heavily influenced by your experience. A new look can draw in a new audience. If you’re curious about if/how to rebrand, Redwood Creative can answer your questions!

Interested in marketing tips? Redwood Creative is here to help!

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5 Ways to Drive Traffic to Your Website

Now that you have a shiny new website, how do you to get potential customers to visit it? Or, if you already have a website, but it’s very lonely, how can you improve the amount of people visiting it? To do this you need to improve your website’s online visibility. Online visibility simply means how visible your website is on the Internet. There are several ways to improve online visibility…

Search Engine Optimization (SEO)

Where do most people go when looking for products or services? It used to be cinder block-sized books of business listings like the Yellow Pages. Now, of course, everyone goes straight to a search engine like (primarily) Google or Bing. Search Engine Optimization, or SEO for short, is how you “tell” these search engines what your site is about by making your site and its pages highly relevant to what you sell so that when people go searching for your products or services search engines know that your website might be a good suggestion for them. This requires both “on-site SEO” – SEO work done directly on your site – and “off-site SEO” – work done off of your site by getting legitimate* links and recommendations from other sites on the web. However, it’s not as cut-and-dry as that. With hundreds, or even thousands, of competing websites selling the same things, well-strategized and executed SEO is required to ensure search engines rank your site over theirs.

Local SEO

Similar to general SEO, which works across the web globally, if you service a local market it’s important to make sure the SEO work done on your site is relevant to the specific regions you service. This will help Google and Bing understand that when a user is searching for something you sell in a specific area you service, your site would be a good suggestion for them. In addition to this, both Google and Bing offer dedicated business pages that can also be optimized with relevant information.

Pay-Per-Click Marketing (PPC)

Pay-Per-Click, or PPC, is another way of making sure your website appears in search engines when people search for the products and services you sell. Unlike, SEO however, it’s not reliant purely on making your site’s pages relevant and hoping Google and Bing rank you well, PPC allows you to simply pay for visibility in search results. You do this by creating short advertisements, targeting specific keywords, and then bidding in a marketplace of competing websites for visibility in search results for those key words. For example, if you’re a plumber based in Huntsville, Texas you can choose to bid on keywords such as “huntsville tx plumbers” or “plumbers in huntsville”. You only pay when someone clicks your advertisement. Hence the name Pay-Per-Click.

Social Media

Facebook, Twitter, Instagram, and YouTube. Most people – including your potential customers – use at least one of these social media platforms, often times several of them…A LOT. Given the high usage of these platforms by people it’s important that your site has a presence on those social media sites that make sense for your business. These offer a way for you to get your brand’s messages directly into the public sphere by engaging with people. Also, all of these platforms offer paid marketing options with highly specific targeting so you can guarantee your advertising will be seen by a demographic specific to your desired client base.

Real World Visibility

Despite how the Internet has come to dominate our world, there’s still no point in ignoring real world options for spreading word about your website, especially if you serve a specific geographic region. Business cards, vehicle decals, and ads in local newspapers are all very good ways to ensure people in your area are aware of your business.


*This is a very important distinction that we will go into greater detail on in a future post, but the long and the short of it is you should always avoid getting involved in link schemes! Links from your site should come because you create great content that other sites want to link to such as…oh, I don’t know…a post about 5 Ways to Drive Traffic to Your Website…not because you paid some shady SEO character in a dank Internet back alley for them in bulk.

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5 Ways to Get More Leads from Your Website

What good is a website if it just sits there on the Internet like some sort of digital squatter? You want your website to get off its rear and do some work for you! You were nice enough to give it a beautiful design after all! Here’s a few ways you can put your website to work getting more leads for you.

Visible Contact Info

This seems like a no brainer, but it’s not as clear cut as you might thing. Naturally you want your contact info on your website where people can see it. The key is to put it on your site so that people see it without having to look for it. Make sure your contact info is “above-the-fold” on every page of your website design. Don’t expect to have a “Contact Us” page only that people can visit. Contact info should be one of the first things people see when landing on your website without having to scroll.

To-the-Point Forms

Make sure the forms you have on your website that allow people to contact you are short and to-the-point. Ask for only the absolutely essential information you need to get the ball rolling. You don’t want to present your site visitors with long, elaborate contact forms full of questions and options. They didn’t come to your site to take the SATs. They came to your site to find out if you can help them. Give them a simple form to get in touch. You can gather more information from the later.

Popups

Popups are a great way to remind people that you are eager to work them, but don’t over do it. If used improperly popups can be a huge deterrent. Keep popups simple and as un-intrusive as possible. Don’t throw a popup at your visitors on every page they visit or every few minutes they’re on the site.

Exit Popups

Another type of popup you can employ are exit popups. These are triggered when a user attempts to leave your site. A script will detect if the user’s mouse pointer veers off the page (toward the browser back button or URL bar, for instance) and popup a “Wait! Before you go!” giving the visitor one last chance to get in touch. As with other popups, don’t let this get annoying. You don’t want to trigger an exit popup every time the mouse pointer moves off the page – only the first time – because they may be clicking that back button to get to a previous page on your site, not to leave.

Incentives

Give someone a reason to contact you right now by offering an immediate incentive once they’ve submitted their information. What could an immediate incentive be? One common offer is a downloadable product. Some examples are:

  • Relevant case studies or reports about their industry.
  • A discount code for your services.
  • A discount code for another relevant but non-competing service.