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What is SEO?

Without SEO, your audience will never be able to find your website. SEO, or Search Engine Optimization, is what determines if your page will be on the first or 10th page in Google search results. By perfecting your website and effective advertising, more traffic will come to you. The more your website sees interaction, the better your SEO will be. There are several factors that contribute to optimal search results.

How Does Search Engine Optimization Work?

There are four different types of search: local, image, video, and voice. Search engines send out little bots to go through websites and categorize them into indexes. Then, the search engines will list the sites in each index according to ratings, website quality and configuration, and traffic. Search algorithms will tie what is put into the search engine and retrieve articles with most keywords. In return, the websites with best loading times and link slugs will pop up first. Search engines also consider the device being used, and will bring sites that are mobile-friendly up on mobile browsers.

How To Be a SEO Guru

The most important thing to get your site to the top is effective wording in your headline/title. Use common keyphrases. Authentication is important too. Such as, making sure your website is updated with relevant content and contact information. Also, the image types you use matter. Compressing and using image alt tags will help format images to fit on small phone screens. Lastly, readability is a factor as well.

 

 

Most know what SEO is, but not everyone knows how it works and how to use it to their advantage. By mastering search engine optimization, you can optimize your business. You can consult marketing professionals, such as Redwood Creative, to find all the possibilities of using search engines to your advantage.  Read more about SEO here.

 

Interested in marketing tips? Contact Redwood Creative today!